6 Strategies for International Enrolment Growth

Attracting international students is more important — and more competitive — than ever before. While national policies and global trends certainly influence enrolment, individual universities also have the power to make a significant impact.

So, what can your institution do to stand out on the global stage? These six practical strategies are already being used by leading universities to boost international enrolment.

1. Showcase Your Location

For international students, the location of your university is often just as important as the institution itself.

Many applicants won’t get a chance to visit before applying, so it’s essential to paint a vivid, honest picture of what life looks like in your city or region:

• Share information about local culture, safety and cost of living.
• Highlight unique experiences students can enjoy, from food to festivals.
• Address common misconceptions with openness and transparency.

Example: The University of Kent’s dedicated page for its Brussels School of International Studies offers rich insights into the city’s lifestyle and history, alongside practical guidance on living costs.

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2. Emphasise Programme Differentiators

In a market flooded with options, your programmes need to stand out — not just on reputation, but on relevance and purpose.

Ask yourself:

• What makes your course content distinct?
• Do your programmes reflect global challenges and social impact?

Example: NYU Stern School of Business differentiates itself with its Social Impact Curriculum, empowering students to explore ethics and social responsibility alongside business fundamentals.

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3. Align Curriculum to Global Needs

Curricula must evolve in line with changing job markets and industry demands. That means listening to employers, alumni, and labour market insights.

• Stay up to date with emerging skill gaps.
• Partner with industry to validate your programme design.

Example: Georgetown University uses extensive research and alumni feedback to adapt its programmes in line with real-world labour market trends.

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4. Offer Flexible Study Options

Flexibility is key for today’s learners — especially those applying from abroad. Offering part-time, online or hybrid programmes can significantly increase your reach.

Example: Georgia Tech’s online Master of Science has attracted students from 99 countries, with nearly 30% of its Spring 2018 cohort being international.

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5. Expand Your Digital Reach

Your online presence is often the first touchpoint for international prospects. Make sure it’s working hard for you.

Here are some tactics to try:

• Create virtual campus tours.
• Share video testimonials from international students.
• Offer website content in multiple languages.
• Run region-specific paid campaigns on social media.

Example: The University of Toronto showcases international student stories through engaging video content that builds trust and authenticity.

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6. Build Employer Partnerships

A major driver of international study is employability. Collaborating with employers — locally and internationally — can demonstrate your commitment to post-study opportunities.

• Promote internships and work-study opportunities.
• Support part-time job placements during study.
• Partner with companies for graduate employment pathways.

Example: In Japan, universities actively support international students in finding part-time jobs to help them integrate and build career prospects after graduation.

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Final Thoughts

Growing international enrolment isn’t just about attracting attention — it’s about delivering value, relevance, and a sense of belonging. From tailoring your digital outreach to showcasing flexible learning and career opportunities, small steps can make a big difference.