5 Pieces of Content to Nurture Admitted Students

Getting students to accept an offer is a big achievement — but the journey doesn’t end there. The period between offer acceptance and enrolment is a critical (and often stressful) time for applicants. And for universities, it's a major opportunity to strengthen engagement and reduce summer melt.

The goal? Reassure your admitted students, build excitement, and help them feel like they truly belong — even before they step foot on campus.

Well-crafted content can make all the difference.

Here are five types of content to support admitted students and gently guide them towards full enrolment.

1. A Welcome Page That Sets the Tone

Once a student accepts your offer, don’t leave them hanging. Direct them to a dedicated welcome landing page designed to warmly introduce them to your community and outline what comes next.

This page should:

• Provide a simple overview of the next steps in the enrolment process.
• Highlight what makes your university a unique and exciting place to study.
• Offer encouragement and reassurance during what can be an overwhelming time.

Keep it clean, concise, and visually engaging. Too many links or too much text can create confusion. A great example is NYU’s welcome page for admitted students, which strikes the right balance between inspiration and information.

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2. A Clear and Concise Enrolment Pack

Think of this as the student’s guidebook for getting started.

Your enrolment pack should include all the practical information a student needs to register, arrange accommodation, sort tuition payments, and prepare for their course — ideally in 15–25 pages.

Key features:

• Use plain language and a clear, logical structure.
• Prioritise essentials — don’t overwhelm them with 60+ pages of information.
• Opt for a digital version that students can access from any device.

Need inspiration? Take a look at the University of Kent’s “Getting Started at Kent” PDF for a smart example of how to do this well.

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3. A Personal Introduction From Their Mentor

Peer mentorship programmes are a brilliant way to support new students and ease their transition.

Once you’ve matched your admitted students with a current student mentor — ideally someone with a shared course, nationality, or interest — introduce them with a short video.

This video should:

• Allow the mentor to introduce themselves and share a bit about their university experience.
• Explain how and when the student can reach out.
• Create a friendly, approachable first impression.

Check out this peer mentor video by Aston University for a helpful example of this in action.

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4. A Preview of What’s To Come

Once you’ve handled the practicalities, it’s time to build excitement.

Share a blog post or video about upcoming events in their first term — from the Freshers' Ball to subject-specific societies and niche interest groups.

Try creating segmented versions tailored to different demographics or interests, so your students feel seen and understood. Include vibrant imagery from previous years to bring the events to life.

The message? There’s something for everyone — and they already belong here.

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5. Content That Fosters Belonging

Students who feel like they belong are far more likely to complete enrolment — and stay engaged throughout their studies.

A great way to foster that connection is through a podcast episode or video highlighting your student support services. This could include:

• Conversations with student union staff, wellbeing officers, and academic advisors.
• Insights from student ambassadors about how they found support.
• Reassuring advice from faculty members on settling in.

Aim for a balanced, honest discussion that shows students they’re not alone — and that they’ll be supported every step of the way.

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A Few Final Tips

• Be empathetic. Put yourself in the applicant’s shoes — what would you want to receive at this stage?
• Keep it visual. Wherever possible, use photos, illustrations, and video to bring your content to life.
• Refine the copy. Keep your language concise, clear, and consistent across all channels.
• Track engagement. Monitor what students are clicking, reading, and responding to — then tweak your strategy accordingly.

Want to personalise your pre-enrolment experience and reduce summer melt? Book a demo to see how Full Fabric supports student nurturing with integrated communications and automation.