How to Optimise Your University’s Info Sessions for Greater Impact

Info sessions are a cornerstone of student recruitment — and when done right, they offer far more than a presentation and a few polite questions. They give prospects a chance to imagine their future at your institution, connect with your team, and move one step closer to applying.

But to be truly effective, info sessions must deliver value — not just for students, but for your team too. That means capturing the right data, tailoring your content, and measuring what matters.

So how can your university run info sessions that genuinely drive interest, engagement and enrolment?

Start With Smarter Data Collection

Your first opportunity to engage with prospects begins before the session even starts. A well-designed registration form helps you understand who’s attending and what they care about.

Make sure your form captures:

• Contact details (name, email, country of residence).
• Area(s) of academic interest.
• Preferred study mode (on-campus, online, hybrid).
• Intended intake year.

This information allows you to segment and personalise future communications, whether you’re inviting them to an open day or following up with tailored programme guidance.

And when it comes to managing the session itself, use digital check-ins — whether on tablets at the door or via automated webinar tools — to accurately track attendance and engagement.

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Run Both On-Campus and Virtual Sessions

Offering a blend of physical and virtual events is essential if you want to engage the broadest possible audience.

• On-campus sessions help prospective students experience your university culture first-hand. Meeting faculty, touring facilities, and chatting with current students helps create an emotional connection that no PDF or video can match.
• Virtual info sessions are a lifeline for international and regional students who may not be able to travel. With the right format — short presentations, Q&As, and real-time interaction — webinars can be just as engaging.

Many universities across Europe now offer regionalised virtual info sessions in local languages or tailored to specific programme interests. This not only makes access easier, but shows sensitivity to your prospects’ needs.

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Measure Success With More Than Just Headcount

Evaluating the impact of your info sessions is essential — but a simple headcount won’t tell you everything.

Let’s take two events as an example:

• Your Barcelona session attracted 120 attendees, with 30 going on to apply.
• Your virtual session for Central European prospects had 70 attendees, with 40 submitting applications.

Which had more impact? In this case, the virtual session converted a greater proportion of attendees — something only visible when you track ROI and application data through your CRM.

A platform like Full Fabric helps you go beyond attendance figures and understand:

• Which sessions lead to applications.
• How different audience segments engage.
• Where your highest-converting leads are coming from.

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Keep the Momentum Going

Following up after the session is just as important as the event itself. Too often, institutions lose momentum by waiting weeks to get back in touch — or sending generic messages that fail to move the needle.

Instead, build a simple post-event workflow to:

• Send a personalised thank-you message within 24–48 hours.
• Share a programme guide or FAQ tailored to their interests.
• Offer the opportunity to book a one-to-one call or attend the next event.

This not only boosts engagement, but positions your university as helpful, responsive and student-focused — something applicants truly value.

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Final Thoughts

Info sessions are more than a calendar entry — they’re an opportunity to connect, listen and inspire. With a well-planned approach, the right tech tools and a genuine desire to help, your events can become key drivers of both interest and conversion.

Want to streamline your event registration, follow-up and ROI tracking? Request a demo to see how Full Fabric can help you power smarter student engagement.