What Today’s Students Really Want from the Admissions Experience

The moment a student starts looking into universities, they’re not just gathering facts – they’re forming impressions. And whether they end up enrolling often depends on how supported and understood they feel during the admissions process.

Recent student research sheds light on what today’s applicants really need – and where universities can do better. Below, we’ve pulled out some of the key takeaways and how you can use them to build stronger connections and improve your admissions journey.

Applying Shouldn’t Feel Like a Maze

Let’s be honest – applying to university can feel like jumping through hoops. Even though most institutions have moved their applications online, that doesn’t always mean the experience is smooth or easy to follow.

Only around half of students say the process was straightforward. That’s a missed opportunity. A well-designed admissions system, clear steps, and timely support can make all the difference. When students don’t feel lost, they’re far more likely to stick with the process.

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Conversations Matter – Even Before They Enrol

Most students say they spoke to someone from their chosen university before they enrolled – whether that was during a campus tour, virtual event, or casual chat with a student ambassador. And these interactions really mattered.

Students who took part in events or connected with someone felt more confident in their decision – and more seen. Whether it’s an open day, a one-to-one call, or a student Q&A session, the opportunity to speak with a real person helps turn curiosity into commitment.

Virtual options are just as valuable, especially for international applicants or those who can’t travel easily. They’re a great way to reach more people and build a sense of connection from afar.

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Students Are Looking for Clarity and Reassurance

It’s not about bombarding applicants with information. It’s about giving them the right details, at the right time, in a way that feels helpful – not salesy.

That means:

• Making it easy to find answers to common questions.
• Being upfront about costs, course details and what support is available.
• Responding quickly when they get in touch.

It also helps to speak in plain language. Nobody wants to dig through jargon when they’re trying to work out whether they can afford to apply or if they’ve chosen the right course.

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What Helps Students Make Their Decision?

Academic reputation still matters – but it’s not the only factor. More and more students are thinking about:

• Whether the course will help them land a job they actually want.
• What kind of support is available during their studies.
• If the cost of study feels fair or manageable.

For first-gen students or those applying from abroad, these questions carry even more weight. So highlighting things like careers services, financial aid options, and wellbeing support can really set your institution apart.

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The Application Experience Sets the Tone

It’s easy to see admissions as a list of steps to complete. But for students, it’s a key moment – and one that can make or break their impression of your university.

If they hit a wall with the application form, can’t get an answer to a question, or feel like just another number, it’s no surprise if they start looking elsewhere.

On the flip side, when the process feels clear, personal and helpful, they’re more likely to feel a sense of belonging before they even enrol.

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Final Thoughts

Your admissions journey is often a student’s first real experience with your university – and first impressions count. If it’s clunky, unclear or unwelcoming, that impression can stick.

But by creating a smoother, more human experience – one that’s built around trust, clarity and real support – you’re giving students a reason to choose you. And that’s where long-lasting relationships begin.

If you’re looking to improve your admissions process, Full Fabric could help. Let’s make it easier for students to say yes.