PRODUCT | RELATIONSHIP MANAGEMENT

The Student Relationship Platform Built for Higher Education

Nurture leads, personalise communication, engage alumni and automate workflows with one connected experience.
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Trusted by Leading Universities and Business Schools

What is Full Fabric Relationship Managament?

The Student Relationship Management (SRM) system that brings together enquiry, admissions, engagement and alumni relations in a single, intelligent workflow. It helps you boost application submissions, elevate student success, and grow institution-wide impact, from first touch to lifelong learning.

Connect recruitment, applications, admissions, and student and alumni data in one unified platform.

Engage, Convert and Grow.

PROSPECTS, STUDENTS AND ALUMNI PROFILES

Lifecycle Tracking

Automatically create and enrich profiles with data from landing page submissions, events, campaigns, multi-programme interest, and more.

Customisable lifecycle states (e.g., Prospect Cold → Engaged → Qualified → Admitted → Student → Alumnus).

LEAD CAPTURE

Smart, Flexible Forms

Build landing pages for brochure requests, contact forms, surveys, and events.
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Style with your own CSS for a seamless brand experience.
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Connect third-party forms (e.g., Unibuddy, Studyportals).
PROSPECTS, STUDENTS AND ALUMNI ENGAGEMENT

Event Management

Custom event pages for physical or virtual events.
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Add maps, agendas, time zones, and rich content.

Track attendance manually or via QR code check-in.

Automate lead scoring and funnel transitions based on attendance.
PROSPECTS, STUDENT AND ALUMNI ENGAGEMENT

Email Marketing & SMS

Drag-and-drop email builder with multiple visual components.

Dynamic content using substitution tags.

Track opens, clicks, bounces, and unsubscribes.

Trigger SMS (via MessageBird) through automation workflows.
PROSPECTS, STUDENT AND ALUMNI SEGMENTATION

Smarter Segments

Build static and dynamic segments using any field or behaviour.

Segment by nationality, lifecycle stage, engagement score, programme, form response, and more.

Run A/B messaging per country or programme.

Identify bounce segments for better deliverability.
LIFELONG LEARNING

Alumni Engagement

Centralise and maintain up to date alumni contact details.

Keep alumni engaged with relevant communications, newsletters, and events.

Promote lifelong learning based on alumni programme history and profile.
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Unlock Productivity and Scale

powered by ai

Instant Answers

Chatbot that answers applicant-specific questions based on
profile details, application data, latest activity, journey fields, financials, and more.
workflow automation

Boost Productivity

Trigger actions based on form submissions, status changes, events, inactivity, and other interactions.

Automate email sequences, tagging, status updates, and internal alerts.

Use wait times and conditional branches for advanced flows.
CROSS-TEAM COLLABORATION

Control and Visibility

Assign internal tasks to self or colleagues.

Full activity logs visible per profile.

Manage campaigns, forms, emails, and segments across departments.

Role-based permissions and access scopes.
Full Fabric greatly reduces the need for disparate tools. It brings almost everything together in one easy-to-use platform which has had a positive impact on productivity and student satisfaction.
Mr. O. Olson
Director of Global Education @ Maastricht School of Management

Why Institutions Choose Full Fabric Relationship Management

TEAM EFFICIENCY

Help your teams work better together.

Break down silos with a shared communication hub for notes, tasks and status updates across recruitment, marketing, admissions and academics.

Lead Conversion

Drive applications with deeper insights.

Flow gives you a complete view of every applicant’s journey, helping you nurture the right prospects and convert them into enrolled students.

SMART AUTOMATION

Automate processes and workflows for impact.

Save time and reduce human error with automation that moves leads through your funnel based on real engagement, not guesswork.

ACTIVITY Log

Understand every profile with a 360° view.

Access a complete record of interactions, from messages to meetings, so staff can personalise engagement and strengthen relationships.

Performance Tracking

Make smarter decisions with real-time data.

Track pipeline progress and key metrics with dashboards that give you visibility and confidence. Spot trends, measure ROI and adapt quickly.

Student Segmentation

Personalise outreach with targeted messaging.

Segment applicants by programme, stage or profile and send relevant messages that increase response and conversion.
NEW EBOOK

Inside you can learn:
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  • Why student journey mapping is critical to attracting and converting the right students.
  • The five key elements every journey map needs to succeed.
  • How to uncover hidden opportunities to improve conversions.
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