HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Admissions & Enrolment
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10 Strategies to Maximise the Effectiveness of the Admissions Funnel

Discover 10 practical strategies to improve your admissions funnel, boost student engagement, and increase enrolments — from personalisation to virtual tours and data-driven decisions.

Admissions & Enrolment
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7 Steps to Overcoming Challenges in Integrating Modern Admissions Platforms with Legacy Systems

Struggling to integrate a new admissions platform with legacy systems? Discover 7 practical steps for higher education IT leaders to ensure a smooth transition.

CRM & Systems
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The Evolution of CRM in Higher Education: From Contact Management to Full Lifecycle Engagement

Explore how CRM systems have evolved in higher education – from basic contact tools to powerful platforms supporting the entire student lifecycle.

Technology & Innovation
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From Legacy to Transformational: A Modernisation Guide for CIOs in Higher Education

Discover how CIOs in higher education can modernise legacy systems with this step-by-step guide. Learn how to assess, plan, and implement a future-ready technology transformation.

Admissions & Enrolment
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How the Admission Experience Impacts the Student Decision Process

Discover how a smooth and transparent admissions experience can influence student decisions — and what universities can do to make the process easier, more supportive and more engaging.

Marketing & Lead Generation
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11 Skills Every Higher Education Marketing Team Needs

Discover 11 essential skills every higher education marketing team needs to succeed — from content and CRM to data, social media, and strategic planning.

Admissions & Enrolment
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Technology & Innovation
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How to Create an Accessible Applications Portal

Learn how to create an accessible university application portal using inclusive design principles and WCAG 2.2 standards. Discover practical steps to support all prospective students.

Marketing & Lead Generation
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How Automated Emails Can Help You Nurture More Prospects

Discover how email automation helps universities send timely, personalised messages that boost engagement, reduce admin work, and improve applicant conversion.

Marketing & Lead Generation
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Building a Strong Email List for Higher Education Recruitment

Discover how to build and maintain a high-performing email list for university marketing. Learn 11 practical strategies to engage prospects and drive enrolments.

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