HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Admissions & Enrolment
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Engagement & Communication
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2 Ways to Engage Accepted Students Before They Arrive on Campus

Discover two simple but powerful ways your university can keep admitted students engaged before they enrol — and boost your yield in the process.

Marketing & Lead Generation
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An SEO Checklist for Your University’s Website

Want your university website to rank higher in search results? Follow this SEO checklist for higher education to improve visibility, engagement, and student conversions.

Technology & Innovation
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How Universities Can Use Edtech to Meet the Digital Expectations of Students

Discover how universities can bridge the digital gap with edtech — and why a seamless, student-first experience is now essential for enrolment and retention.

Marketing & Lead Generation
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5 Great University Admissions Videos to Inspire You

Explore five innovative university admissions videos that use storytelling, creativity, and authenticity to connect with prospective students and showcase campus life.

Engagement & Communication
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Retention & Student Success
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How Universities Can Use Social Media to Improve Student Retention

Explore how social media can improve student retention by building community, fostering engagement and supporting wellbeing throughout the student lifecycle.

Marketing & Lead Generation
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How to Implement a Successful Student Recruitment Marketing Strategy

Discover how to build a student recruitment marketing strategy that connects emotionally with prospects, backed by the right tech and data insights.

CRM & Systems
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What Do Universities Use CRM Systems For?

Discover what universities use CRM systems for — from streamlining admissions and communications to improving student retention and alumni engagement.

Marketing & Lead Generation
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Admissions & Enrolment
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6 Proven Strategies to Increase University Admissions Through Smarter Marketing

Discover 6 practical ways universities can increase admissions — from personalised social campaigns to smarter use of CRM and video marketing.

Marketing & Lead Generation
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Choosing the Right Advertising Channels for Student Recruitment in Higher Education

Explore the most effective advertising platforms for student recruitment and learn how to reach the right students with relevant, data-driven campaigns.

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