HIGHER EDUCATION ARTICLES

Insights and Innovative Strategies for Higher Education Institutions

Marketing & Lead Generation
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Choosing the Right Advertising Channels for Student Recruitment in Higher Education

Explore the most effective advertising platforms for student recruitment and learn how to reach the right students with relevant, data-driven campaigns.

Admissions & Enrolment
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From Alumni to Ambassadors: How Universities Can Leverage Global Graduates to Boost International Student Recruitment

Discover how universities can use international alumni to support global student recruitment — from peer mentorship to ambassador programmes and alumni-led outreach.

Alumni & Careers
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Engagement & Communication
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How to Build Meaningful Alumni Relationships That Last

Discover how to build lasting relationships with your alumni through smart data management, consistent communication and meaningful engagement — plus the role tech can play in making it all work.

Technology & Innovation
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5 Ways Higher Education Is Making Use of Mobile Technology

Explore five powerful ways mobile technology is transforming higher education — from student engagement and safety to digital payments and brand building.

Technology & Innovation
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Admissions & Enrolment
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5 Reasons Why Universities Need a Modern Applicant Tracking System

Discover five key reasons why universities need a modern applicant tracking system — from saving time and boosting conversion to improving the student experience and ensuring GDPR compliance.

Automation & Efficiency
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Common Mistakes Universities Make When Investing in Technologies

Discover the top five tech mistakes universities make — and why integrated, student-first platforms are key to improving outcomes and maximising ROI.

CRM & Systems
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CRM vs LMS: What’s the Difference and Why Does It Matter for Universities?

Not sure what the difference is between a CRM and an LMS? This guide breaks it down for universities — and explains how both tools support the student journey.

Technology & Innovation
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Automation & Efficiency
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5 Reasons Why Your University Should Use a CRM Instead of Spreadsheets

Learn five reasons why universities should replace spreadsheets with a higher education CRM — from centralising data and tracking engagement to improving communication and collaboration.

Leadership & Strategy
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7 Disruptive Forces Shaping the Future of Higher Education

Explore expert insights into the key disruptive forces shaping the future of higher education – from transnational competition to AI-driven personalisation and lifelong learning.

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